MIDHA Clean beauty product utilizing patented technology to harness plant-based proteins, amino acids, vitamins, and minerals from rice.

Rice contains ingredients good for skin such as gamma oryzanol, vitamin E and linolenic acid.

"MIDHA Rice 8 Complex" is Midha's patented technology that increases the skin permeation of cosmetics through the skin affinity of glycolipid fraction from rice brans. (Patent No. 10-2132538)

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1. The color of rice fills up brightly from within

 : Niacinamide and rice bran illuminate the skin from within.

2. Fill the skin thoroughly and make it firm

 : Adenosine and Rice-EGF(Epidermal Growth Factor) tighten the skin, cultivating a firmer complexion.

3. Ceramides, cholesterol, and fatty acids: The golden recipe for robust protection.

 : The synergistic effect of ceramides, cholesterol, and fatty acids strengthens the skin barrier and protects it from external irritants.